Knology Knocks On FourthWall For EBIF Apps

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Midsize cable operator Knology will deploy FourthWall Media's EBIF platform to provide Caller ID on the TV and other applications.

Previously, Knology had deployed the FourthWall Enhanced TV Binary Interchange Format (EBIF) platform to a portion of its Montgomery, Ala., system. The new agreement expands the offering to include additional markets within Knology's Southeast and Midwestern footprint to support the deployment of Caller ID on television.

"Enhanced Caller ID is just one example of a number of products within the portfolio that can add immediate value to customers, and enhance the interactive experience," Knology chief technology officer John Treece said in a statement.

FourthWall's other customers and partners include Comcast Media Center, Time Warner Cable, Charter Communications, Bright House Networks, Rovi and Dish Network.

As of the end of June, West Point, Ga.-based Knology served 263,169 video subscribers in the Southeast, upper Midwest and Kansas regions.

Knology acquired Sunflower Broadband in October 2010 for about $165 million, which added about 105,000 customer relationships. Subsequently the operator bought smaller cable operations in Fort Gordon, Ga., and Troy, Ala., for about $30 million in cash.