The Outdoor Channel reached a deal with Knology that moves the network to expanded basic in the cable operator’s markets serving Georgia, Alabama, Tennessee and Florida, and Knology will launch it in a new market in Pinellas County, Fla., officials said Tuesday.
The move to expanded basic has already been completed in some markets, with remaining changes, including the new launch, to take effect by the end of the year.
The deal is projected to add more than 100,000 additional subscribers to The Outdoor Channel.
"The Outdoor Channel offers substantial value to Knology as the favorite of a very large and passionate outdoor lifestyle community," Michael Thompson, Knology’s director of marketing and programming, said in a prepared statement. "We are pleased to announce this new launch and moves to expanded basic where The Outdoor Channel provides our subscribers with the most value."
On Aug. 31, The Outdoor Channel migrated from Knology's digital to analog service in Columbus, Ga. The same move is set to take place in Huntsville, Ala., in October, followed by migration from digital to analog in Panama City, Fla., in November. Later this year, the network will move from Knology's digital to analog service in Montgomery, Ala., and it will launch to a new market in Pinellas County.