Knology Signs On For Rentrak Measurement

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Knology will use Rentrak video-on-demand measurement services under a new multi-year agreement.

Rentrak processes daily, census-level on demand data representing 51 million set-top boxes from 26 cable operators. Its most recent announced sign-up before this was Rogers Cable in March.

Rentrak processed more than 3.3 billion transactions from its operator partners in 2007 – representing a 52% increase over the same period for 2006.

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