Television Korea 24, a linear Korean-language service that is eyeing a fourth-quarter bow and digital-basic positioning, has signed a number of programming pacts to fuel its upcoming launch.
The network’s primary programming supplier will be Munhwa Broadcasting Corp. According to tvK24 executives, MBC is Korea’s most-watched network, and it will supply the American-based service with its primetime programming, as well as fare that will air throughout the day.
tvK24 also inked deals with On-Media, K-BEST and Medi-TV.
International Channel Networks, now owned by Comcast Corp., holds a stake in tvK24, and it is overseeing national ad sales for the new network, as well as handling distribution.
A company spokesman said there has been MSO interest, but no carriage contracts have been signed to date.
ICN already provides distribution and marketing services for a dedicated MBC channel in the United States.