Kraft Foods Inc. and Hallmark Cards are ready to Celebrate! Christmas with Maya Angelou.
The two companies will sponsor Hallmark Channel’s debut of the one-hour original special Friday at 7 p.m. (EST/PST), as well as its encore presentation on Christmas Day at 1 p.m.
Both sponsors will receive on-air billboards and tagged promos surrounding the airings, in addition to logo placement attached to the title treatment of the special on all on-air elements, a custom movie open and custom tease bumpers, the network said.
“The holidays are an especially high-profile time for Hallmark Channel, as well as our sponsors, and we are thrilled that they have come on board for this wonderful program,” Hallmark Channel executive vice president of ad sales Bill Abbott said in a prepared statement.