Kraft, Reynolds Back New HGTV Sweeps


Kraft Foods Inc. and Reynolds Consumer Products will sponsor Home &
Garden Television's 'Celebrate Summer America' sweepstakes, HGTV announced

The winner of the sweepstakes -- slated to run June 1 through Sept. 30 --
will get 'the ultimate backyard makeover' and an appearance on HGTV's new
primetime series, Landscapers' Challenge, the network said.

That show will bow as a Thursday-night series May 30.

The yard makeover is valued at $15,000. The winner will also get a $2,600
Weber-Stephen Products Co. 'Summit 450' gas grill. Additionally, 100 first-prize
winners will each win Weber 'Genesis' gas grills worth $600.

Kraft and Reynolds Wrap aluminum foil will support the promotion with
in-store displays, freestanding newspaper ad inserts and on-air promo spots on
HGTV. Entry tear pads will include high-value discount coupons and recipes.

Consumers also can enter online at