Adlink, the Los Angeles interconnect, said on Monday that Nielsen Media
Research's July Los Angeles ratings report showed that Adlink's 44 cable
networks now account for 50 percent of all television viewing in that DMA.
Those cable networks -- bolstered by a 6 share point gain in early fringe and
3 in primetime -- averaged 43 share points to 42 share points for that DMA's
local broadcast TV stations last month, said Adlink's new president Bob
McCauley, himself a TV-station veteran.
'This marks the end of a truly amazing summer for cable firsts,' said Adlink
vice president of research Jane Collins, who cited the strong ratings for MTV:
Music Television's The Osbournes (scoriing as high as a 5.4 in the Los
Angeles market earlier this summer) and now The Anna Nicole Smith Show,
whose recent premiere on E! Entertainment Television scored a hefty 8.7 in the
Los Angeles Nielsens.
'Summer is statistically the strongest ratings period for Adlink's 44 cable
networks,' Collins said in a prepared statement.
'Broadcast continues to air reruns, while cable networks offer original
programming that garners more and more viewer share.'
After three years of 'major year-to-year [ratings] growth in July,' she said,
noting that last month that growth has 'followed that pattern to an exceptional