The City of Los Angeles honored Time Warner Cable Sports ahead of the launch of its dedicated Spanish-language regional sports network.
Los Angeles officials on Sept. 28 saluted Time Warner Cable Sports for the Oct.1 bow of Time Warner Cable Deportes for its expected contributions to the city’s Spanish-language-speaking community and television audience.
Upon its kickoff, Time Warner Cable Deportes will become the initial full-time Spanish-language regional sports network in the U.S. and the first to cover the Los Angeles Lakers exclusively with original content created and produced for the Spanish-speaking community.
Los Angeles City Councilmen Ed Reyes and José Huizar presented the award to David Rone, Time Warner Cable Sports president, on Friday. Rone was accompanied by Mark Shuken, senior vice president and general manager of TWC Regional Sports Networks, and Pablo Urquiza, vice president of Time Warner Cable Deportes.
“This is an important moment for our team who, in only a few days, will debut this nation’s first Spanish-language regional sports network,” said Rone. “We are grateful and humbled by this honor and the opportunity to give Hispanic fans in this region the teams they love, in a voice and language through which they can identify.”
"I am proud to welcome Time Warner Cable Sports to the Los Angeles City Council Chambers. While they have yet to launch their networks, they have already committed to be partners with the Latino community,” said Reyes. “They have sent a loud and clear message of how much Time Warner Cable Sports values the Latino consumer and more importantly, the diversity that is Los Angeles. Our beloved Los Angeles Lakers could not have chosen more wisely."
Added Huizar: “By launching this country’s first Spanish-language regional sports network here in Southern California, Time Warner Cable Sports is putting its customers and the broader community in first place. I am thrilled to know that children, youth, and families in our community will now be able to enjoy the Lakers in their language and like never before.”