The L.A. Times is launching a video channel on streaming media player Roku.
The paper already produces short- and long-form videos for its website, but Roku will be the first streaming device to host those videos.
The the Los Angeles Times Originals channel will offer entertainment, sports, lifestyle and documentary programming, with a "breaking news" category that will appear "dynamically" for coverage of major news events.
“It’s a priority for us to extend the reach of Los Angeles Times Originals across platforms where video is consumed,” said Jennifer Collins, Tribune Publishing’s VP of digital development, of the new channel. “Distribution with Roku puts us in front of an active and engaged audience that streams content on their Roku players an average of 48 hours per month.”
There will be about 70 videos available at launch, including “Market Fresh” tips from food editor Russ Parsons, and “Out of Bounds” (sports reporter Melissa Rohlin’s interviews with NBA players from L.A.'s Lakers and Clippers.