Two highly promoted original movies -- FX's RFK and Hallmark Channel's
Johnson County War -- posted lackluster ratings this past weekend,
according to Nielsen Media Research.
FX's biography of Robert F. Kennedy scored a 1.4 household rating, or 1.1
million homes, this past Sunday, according to Nielsen.
And Hallmark's four-hour Western averaged a 1.1 household rating
RFK's rating was better than FX's Big Shot: Confessions of a Campus
Bookie (1.2 this spring), but far behind Sins of the Father with
its 2.9 rating and Glimpse of Hell with its 3.3.
FX had expected RFK to do "in the mid-2.0s," a spokesman said
"It's disappointing," he said. "Clearly, we're surprised by it. We felt it
was a good movie. We're proud of the project. But for whatever reason, it just
Hallmark and FX did a lot of promotion for their two original movies,
with Hallmark bringing its own cattle drive into Times Square in Manhattan last
week as a stunt to hail its telepic.