ADcom Information Services Inc. announced that Thomas Lamarche has joined the
company as director of advertiser/agency services for the Cleveland market.
Lamarche was previously Midwest regional director for AT&T Broadband
(formerly MediaOne Group Inc.) in Detroit, ADcom said. Earlier he was general
manager of the Greater Dayton (Ohio) Cable Interconnect and an executive with
various local broadcast television stations.
In related news, a spokesman for the Deerfield Beach, Fla.-based research
firm said Adelphia Communications Corp. is buying ADcom's local cable-ratings
reports in the Cleveland market in 2003.
Last June, ADcom had projected that it would be delivering ratings to
Adelphia by the end of 2002.