Landgraf: FX ‘Probably’ Won’t Continue With 10-90 Model

FX Chief Says None of Shows Were Big Ratings Drivers
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John Landgraf, CEO of FX Networks and FX Productions, told an investor conference on Wednesday that his network would likely not continue acquiring shows under the “10/90” deals that Debmar-Mercury has pioneered.

"We tried three… Charlie's show [Anger Management] has been solid, but the other two not particularly solid. And nothing has been really a juggernaut,” said Landgraf during the Bank of America Merrill Lynch Media, Communications and Entertainment Conference in Beverly Hills, Calif. “To tell you the truth, I look at this as probably an experiment we won't continue in the long run."

FX has premiered three sitcoms under the 10/90 model, which triggers an automatic renewal for 90 episodes if the first 10 reach a certain ratings benchmark. Charlie Sheen’s Anger Management was the first, followed by George Lopez’s Saint George and most recently the Kelsey Grammer-Martin Lawrence comedy Partners. Only Sheen’s Anger Management received the back-90 pickup.

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