Larry Sanders to Debut on Bravo

Author:
Updated:
Original:

Bravo will begin stripping episodes of former Home Box Office weekly skein
The Larry Sanders Show as part of its new 2002-03
programming lineup, which will also include five new original series.

Bravo acquired more than 91 episodes of the satirical comedy, which it will
strip at 10 p.m. next fall, according to Bravo officials.

Bravo executive vice president and general manager Ed Carroll, speaking
Monday at the network's upfront meeting with the press in New York, said the
network would keep HBO's more adult version of the show intact, sans very
explicit language.

The film and arts network will also premiere several new series this fall:
Second City Presents, a talk show with a comedic bent; Gay
Weddings
, which follows four gay and lesbian couples planning marriage;
Based on the Book, showcasing the transmogrification of novels to the big
screen; Cirque Du Soleil: A Fly on the Wall, a behind-the-scenes look at
the international road show; and Art Crimes and Mysteries, focusing on
the most infamous art thefts.

Senior VP of programming Frances Berwick said the expanded
original-programming lineup is the result of a 30 percent increase in the
network's original-programming budget, although she would not reveal specific
figures.

As for upfront-advertising prospects, senior VP of ad sales Hannah Gryncwajg
was encouraged by meetings she held with key studios and automakers in Los
Angeles last week.

'There was a lot of interest. The upfront process has already started for
us,' she said.

Bravo, to this point, though, has not yet written any upfront business, she
noted.

Gryncwajg was also buoyed by improving conditions in the
first-quarter marketplace that have seen Bravo register increases in ad revenues
and a strengthening of CPMs (cost per thousand homes) into the positive range
compared with last year.

Related