LatinPointe Brands and The Lippin Group have formed an alliance to develop and execute marketing campaigns for clients aiming at the Hispanic marketplace.
An Hispanic, minority business, LatinPointe focuses on branded content, signature program development, event marketing platforms, strategic relationship building and cause campaigns. On its 2012 project list: The Congressional Hispanic Caucus Conference & Gala in Washington, D.C.; United Farm Workers 50th Anniversary; Concierto De Las Americas for the U.S. Embassy in the Dominican Republic; the 9th Annual Tejano Music National Convention; Acceso Total En Vivo Concert for Walmart at the National Council of La Raza Conference; LULAC National Convention; Expo Americas, MediaCon & Expo for the National Hispanic Media Coalition; and the Democratic National Convention.
The Lippin Group represents entertainment and media companies, global trade associations, Among its client base in the Hispanic space: National Council of LaRaza and its ALMA Awards; Sky Latin America; Telefe; U.S. Spanish-language media leader Univision Communications; and Venevision.
"I believe that the combined experience of LatinPointe and The Lippin Group in the development and implementation of outreach programs to the Hispanic community is second to none," said LatinPointe president David Chavez in a statement. "Our success is based on our knowledge of the Latino culture and our ability to translate that know-how into impactful initiatives."
Noted Dick Lippin, chairman and CEO of the group that bears his name: "With the increase in population and purchasing power of the Hispanic community, many companies should be asking, 'How do I most effectively reach this important group?' We have the combined experience and relationships to connect brands with the diverse Hispanic population, especially in the areas of entertainment, travel, lifestyle, sports and digital media."