Bilingual music and entertainment programmer LATV has signed on its fifth Post-Newsweek Stations affiliate, WJXT in Jacksonville, Florida, making it its 30th national affiliate. The independent station, known in the area as “the one and only,” will begin broadcasting LATV on March 20 on digital channel 4.3 and on Comcast cable channel 229.
“We are very excited about this deal; it shows that our channel truly goes across cultures,” Howard Bolter, president and chief operating officer of LATV, told Hispanic TV Update.
The Florida affiliation agreement comes on the heels of adding over 800,000 households in San Francisco, where the network signed a deal with KTVU, the Cox Broadcasting-owned station and Fox affiliate in the San Francisco-Oakland-San Jose, Calif., Market.
LATV’s national rollout in April 2007 began with Post-Newsweek Stations’ affiliates in Houston, KPRC (NBC); Miami, WPLG (ABC); Orlando, WKMG (CBS); and San Antonio, KSAT (ABC). LATV is multicast on these stations’ digital spectrum as a standard-definition channel. The original four Post-Newsweek station affiliates are in the top 20 Hispanic markets. Later in 2007, Post-Newsweek became a minority investor in the Company as well as holding a seat on the board.
LATV, which is already in 16 of the top 25 Hispanic markets, is also preparing for its first “true upfront presentation” in April, when it plans to hold client meetings in New York with existent and potential advertisers, according to Bolter.