LATV Names New Programming Head

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Rick Najera joined bilingual digital-multicast music-entertainment network LATV as head of current programming and development.

Najera is an award-winning writer and producer.

The network said that under Najera's direction, its lineup will feature live real-time programs airing at 7 p.m. (EST)/4 p.m. (PST), which will feature interactive segments that include the audience in-studio as well as audience at home via telephone, e-mail, Internet chat and text.

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