Law Firm Makes $3.5M CNN Buy


ATLANTA -The law firm of Brobeck, Phleger & Harrison LLP last week announced a $3.5-million cross-platform buy on various Cable News Network networks and Web sites.

The corporate law firm bought time on four CNN-branded networks-including CNNfn and CNN Airport Network-as well as related Web sites, in a buy that broke this week.

The branding campaign is the first ever done by a corporate law firm on a television network, according to CNN sales and marketing president Larry Goodman and firm chairman Tower Snow.