Bravo Media is working with sponsor Lay’s to stream a Top Chef Quickfire Challenge on Facebook Live leading into the series finale on March 2.
Viewers can go online to pick ingredients that will be used in the challenge as part of Lay’s “Do Us a Flavor” campaign. They can then watch the two surprise contestant face off for 15 minutes to win a $10,000 prize.
The stunt is the type of multi-platform event more advertisers are looking for as a way to enhance their traditional TV sponsorships.
The live Quickfire Challenge will be hosted by Top Chef’s Padma Lakshmi. Top Chef Masters alum Art Smith will serve as judge.
Read more at B&C.