Laybourne Joins AdSafe's Advisory Board

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AdSafe Media, a New York-based firm that rates Web sites for brand marketers, named veteran cable programmer Gerry Laybourne to its seven-member advisory board.

AdSafe provides content rating and certification services to ensure marketers' advertising appears only on sites "consistent with their brand's image and corporate philosophy."

Laybourne was co-founder and CEO of Oxygen Media, which NBC Universal acquired for $925 million in 2007, and during the 1980s and 1990s led the teams that created Nickelodeon and Nick at Nite for Viacom.

Other members of AdSafe's advisory board are: Jon Mandel, most recently head of Nielsen's unit responsible for connecting different information resources across the company; Nishant Mani, head of online advertising for Capital One's U.S. credit-card businesses; Marta Martinez, executive vice president of global business development at ad agency Havas; Joseph Plummer, professor of marketing at Columbia University's School of Business; Foster Provost, a professor at NYU's Stern School of Business; and marketing-strategy consultant Julie Roehm.

"The team assembled includes media industry powerhouses, entrepreneurs, marketing experts and online advocates," AdSafe co-founder and president Helene Monat said in announcing the advisory board. "These individuals will help us accelerate our services to the marketplace and strengthen our leadership role as the brand protection and content certification standard."