Layer3 TV to Add Cheddar to Lineup

Millennials-focused, OTT financial news service to broaden its distribution
Cheddar layer3 tv.jpg

Cheddar, the financial news service focused on millennials and younger audiences, will be expanding its reach after scoring carriage on Layer3 TV, the Colorado-based IP-based MVPD.

Layer3 TV and Cheddar haven’t announced a launch date, but execs from both companies mentioned on Twitter during Denver Startup Week that the deal is done.

Layer3 TV offers a mix of 300-plus channels via its IPTV infrastructure, integrated with an array of content (more than 60 sources) that’s delivered over-the-top. Cheddar, which is already offered on services/distributors such as Sling TV and Pluto TV, will expand the OTT end of Layer3 TV’s content slate.

RELATED: Cheddar to Mix Some OTA With its OTT

We love @cheddar and super excited to have Cheddar as an awesome @Layer3TV partner. And for those who may not know Cheddar is lactose free!

— Jeff Binder (@JeffBinder) September 26, 2017

In an interview this week on Cheddar, Layer3 TV CEO Jeff Binder said the future of TV will involve a mix of traditional channels and OTT offerings.

“Our approach is to be customer-focused, deliver an open platform that allows consumers to get everything they’re looking for," Binder said. 

He also offered an update on Layer3 TV’s integration of Amazon’s Alexa platform, noting that the rollout is currently in beta and that Layer3 TV will be looking to add a range of “major” voice-capable IoT devices to its platform.

“I think voice navigation and remote-less voice navigation is the future,” he said.

Layer3 TV has launched service in Los Angeles; Chicago; Longmont, Colo.; Washington, D.C.; and Dallas/Fort Worth, Texas, with plans underway to debut in New York.