Layer3 TV is preparing to launch its white-glove, concierge-style service in its hometown city of Denver “soon,” possibly later this year, company CEO Jeff Binder told The Denver Post.
He didn’t reveal a launch date, but seeing Layer3 TV offer service in the backyard of its corporate headquarters doesn’t come as a huge surprise, as the company has been actively seeking installation technician positions in Denver. Indicating possible other launch cities, it’s also seeking candidates for that particular job in Houston and Washington, D.C.
Layer3 TV launched its full-freight bundle in Chicago, its first market, over the Labor Day weekend, leading off with a basic package that features more than 200 channels in HD starting at $75 per month. It’s also hawking three thematic add-on tiers (Sports & Info, Movies & Music, and En Español), premium multiplexes from HBO, Showtime, Cinemax and EPIX, and a batch of a la carte offerings, including Fox Soccer Plus.
If Layer3 TV pulls the trigger in Denver, it will be facing off with incumbent video providers, Comcast and CenturyLink, as well as satellite TV providers DirecTV and Dish Network.
Layer3 TV doesn’t own last-mile access networks to get its service into the home in Denver, so it likely will need to rely on standard interconnection agreements with local service providers, such as Comcast, to pull that off and deliver the kind of high-quality signal that consumers will insist upon. Comcast has been asked to comment on its business relationship with Layer3 TV.
Layer3 TV has insisted that it is not an “over-the-top” service like Sling TV, but rather a facilities-based managed IPTV service because its signals ride a secure, dedicated IP transmission path into the communities it is serves before it is handed off to the local access network (Multichannel News will have much more on this technical approach soon).