Layer3 TV has added another large market to its launch list with a debut this week in the Dallas-Fort Worth area.
There, Layer3 TV is pitching a pre-order price of $49 per month that’s good for the first three months, then rising to $89 per month. Customers who opt for a self-install option are in line for an additional $100 credit.
In Dallas, Layer3 TV will be facing off with incumbent, traditional pay TV competitors that include AT&T/DirecTV, Charter Communications, Dish Network, and, to a smaller degree, with Suddenlink Communications (now part of Altice), according to The Dallas Morning News.
Consumers there also have access to OTT-based offerings from Sling TV, PlayStation Vue, and DirecTV Now. YouTube TV has not yet launched in the Dallas area.
Layer3 TV has also launched service in Chicago, Washington, D.C., Los Angeles, and Longmont, Colo., where it has teamed up with a municipal broadband provider called NextLight.
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The launch in Dallas is a return home of sorts for Denver-based Layer3 TV. In 2016, it partnered with Suddenlink on a test of Umio TV, an early version of Layer3 TV’s product, in Kingwood and Midland. That trial is no longer active.
“Layer3 TV is leading the charge to revolutionize the way people experience television by putting the customer at the center of an expansive content universe,” Jeff Binder, CEO of Layer3 TV, said in a statement. “Our mission is to pioneer the newest technologies and make a TV service that is easy and enjoyable to use. We first tested our product in Texas and it’s thrilling to come back to the Lone Star State to officially launch the next big thing in TV.”