Layer3 TV has added Crown Media’s newest network, Hallmark Drama, to Platinum allHD, the Denver-based MVPD’s base package.
Hallmark Drama, launched October 1, features a library of titles such as Touched by an Angel, Dr. Quinn Medicine Woman, and originals that included Signed, Sealed, Delivered, A Kiss at Midnight and When Duty Calls.
Layer3 TV also offers Hallmark Channel and Hallmark Movies & Mysteries.
Notably, Hallmark Drama does not feature any programming currently available on Hallmark or Hallmark Movies & Mysteries, drawing instead on Crown Media’s library of original movies and series, including decades of “Hallmark Hall of Fame” films, Crown Media CEO Bill Abbott told Multichannel News in a recent interview.
Layer3 TV currently offers service in Los Angeles; Chicago; Washington, D.C.; Dallas/Ft. Worth; and Longmont, Colo., and has plans to extend service to New York.