Turner Sports veteran Mark Lazarus was named president of Turner
entertainment group sales and marketing within Turner Broadcasting Sales Inc.
He succeeds veteran Joe Uva, who's moving over to the media-buying side after
nearly 18 years at TBSI.
Lazarus -- who will retain his Turner Sports presidency and continue to
report to Turner Broadcasting System Inc. CEO Jamie Kellner -- first joined
Turner Sports Sales as an account executive in 1990. He assumed the top slot at
Turner Sports in fall 1999.
Lured by what he called 'an irresistible opportunity,' Uva will join OMD
Worldwide in the new posts of president and CEO.
OMD -- originally called Optimum Media Direction -- is the media-buying
operation of Omnicom Group, which encompasses ad agencies BBDO Worldwide and
At OMD, Uva succeeds Daryl Simm, who was named president and CEO at Omnicom
Ultimately, Uva -- who had headed Turner's entertainment-sales efforts since
1994 -- will oversee such accounts as DaimlerChrysler, McDonald's Corp., Nissan
North America Inc. and PepsiCo Inc. on his new job.
Lazarus -- who did a media-buying stint early in his career at Backer
Spielvogel Bates Inc. -- is now adding ad-sales oversight for TBS Superstation,
Turner Network Television, Cartoon Network and Turner South.
Larry Goodmanremains president of Cable News Network sales and
marketing, a post held by Uva from 1990 through 1994.
Lazarus said his holding both jobs is 'going to be a permanent thing.'
When asked about reports that Turner and the National Basketball Association
are discussing formation of a new network that would replace CNN/SI, Lazarus
said only, 'We are in far-ranging discussions with the NBA.'
He added, 'Any sports relationship would fall into Turner Sports' and, thus,
fall under his supervision.
Since late 1999, Lazarus has overseen all Turner sports programming,
production and acquisitions -- most notably the National Association for Stock
Car Auto Racing and tennis' Wimbledon Championships -- as well as media
sponsorship sales and promotional tie-ins for sports fare on TBS and TNT.
Sponsorship efforts for Philips Arena and Turner Field are also under his