LeapFrog Enterprises Inc. is the latest Discovery Networks U.S.
cross-platform advertiser, the companies announced Monday.
LeapFrog, which markets technology-based children's learning products, will
be visible on five Discovery-owned networks during the fourth quarter.
The company will also back the fourth annual 'Discovery Channel Young
Scientist Challenge' event (Oct. 20 through 23), which has already awarded
$400,000 in scholarships to winning high-schoolers.
The LeapFrog 'iQuest' -- an interactive talking handheld product that helps
students to study for tests -- will be tagged in 30-second DCYSC vignettes to
air throughout the final quarter on Discovery Channel, The Learning Channel,
Animal Planet, Discovery Health Channel and The Science Channel, Discovery
Communications Inc. executive vice president Bill McGowan said in a prepared