LeEco, based in China, Oct. 19 unveiled its content and hardware plans for the U.S., with a new streaming service, two series of 4K TV sets and a new entry into the virtual reality headset market.
“Our vision for a connected ecosystem where great content can be enjoyed on a range of devices that are disruptively priced is what fuels our global expansion,” said Richard Ren, president of LeEco North America, during an event broadcast online.
LeEco — which bought U.S. TV manufacturer Vizio for $2 billion in July—will be pushing for big share of the American 4K TV market, with its Super4 X series of TVs priced from $649 (43 inches) to $1,399 (65 inches), all available Nov. 2. The sets all handle high dynamic range technologies and feature 3 GB of RAM and 32 GB of storage. LeEco is also streeting a $5,000, 85-inch uMax85 high-end 4K TV.
On the content front, LeEco’s hardware will feature a video streaming platform with pre-loaded services, included Netflix, Showtime, Pandora and smaller, specialized services, including IndieFlix and Machinima. The company’s own service features more than 5,000 movies and 100,000 TV episodes.
LeEco also unveiled its ExploreVR headset, compatible with LeEco smartphones.
Read more at broadcastigcable.com.