Leftfield Entertainment has signed WWE Superstar John Cena to a development deal that will produce several unscripted projects, the two parties announced Wednesday.
Leftfield, which currently produces Cena-starrer American Grit will co-create and produce several reality-themed shows for television and digital platforms. Leftfield, along with Cena – who is hosting tonight’s ESPY Awards -- are already in development on several projects including series set in the worlds of real estate and construction, and several others geared to both male and female audiences, according to Leftfield.
“There’s nowhere you can go with John Cena without eliciting respect, pure joy and excitement from everyone he meets, said Leftfield Entertainment CEO David George. “Beyond his physical strength and presence, his humor, strength of character and genuine desire to give back always comes through. That’s an inspiring place from which to create entertainment content, so we’re extremely proud and happy to be in business with John.”