Legendary Entertainment has purchased Geek & Sundry, a popular You Tube channel and community-based content network co-created by actress Felicia Day, who will develop both scripted and non-scripted projects for television and digital platforms as a creator and star.
Geek & Sundry will join popular podcaster, content producer and website Nerdist Industries – headed by Chris Hardwick – in the new digital network, which will provide advertising, marketing, audience development and production infrastructure to digital brands and talent. Terms of the deal were not disclosed.
Geek & Sundry was started in 2012 and is run by Day’s business partner, Sheri Bryant. The channel has more than 1.4 million subscribers across its YouTube network and branded Hulu channel and more than 12 million fans across its social networks.
“Geek & Sundry has a passionate fan base with one of the most recognizable brands in the community. We are thrilled to have Felicia’s talent, creativity and ingenuity become a part of our growing digital team,” said Legendary Television and Digital Media president Bruce Rosenblum in a statement. “Bringing Felicia and her stable of branded digital content to Legendary gives the Geek & Sundry properties access to our unique digital infrastructure and also brings us a step closer to expanding the Legendary brand beyond traditional media platforms.”
Day, known for her roles in mainstream TV – Supernatural – as well as groundbreaking web programs – The Guildand Dr. Horrible’s Sing-A-Long Blog– co-founded Geek & Sundry with Bryant and Kim Evey in 2012 and offers a diverse lineup of content and events for fans of comedy, gaming, comics, vlogs, music, and literature around the world. Geek & Sundry is spearheaded by prominent geek figureheads including Day and Wil Wheaton(Star Trek, The Big Bang Theory), and has launched fan-favorite shows such as TableTop, Co-Optitude, Written By A Kid, Spellslingers and Spooked which have netted them more than 1.4 million subscribers and over 120 million views. The network has also launched a vlog channel dedicated to the line-up of 20 vloggers, which was developed with the view of nurturing new voices for the next wave of geek talent.
“I am thrilled to have Geek & Sundry partner with a company I admire and that aligns authentically with my audience's interests,” Day said in a statement. “As someone who's been working in digital entertainment for eight years, I am excited to see my company grow with Legendary, and to be able to keep making award-winning content within the changing digital landscape. And as a creator, I look forward to making fantastic things together, bringing projects I am passionate about to all platforms.”
Legendary’s digital division was launched in 2013, most recently acquiring the rights to produce a digital series based on Capcom’s Dead Rising for Crackle and Content Media.
This deal was negotiated, on behalf of Geek & Sundry, by WME and attorney Jamie Feldman.