After several weeks of negotiations, TVKO has finalized
plans for an April 29 Lennox Lewis-Michael Grant heavyweight-championship pay-per-view
The fight, which will take place at New York's Madison
Square Garden, will retail at a suggested price of $44.95 -- $5 less than many of the
major heavyweight-championship bouts over the past few years.
"We felt that after the premium price charged for the
two Lewis-[Evander] Holyfield fights and the [Oscar] De La Hoya-[Felix] Trinidad fight, it
was appropriate to reduce the price to maximize the fight's marketability," TVKO
senior vice president of programming Mark Taffet said.
The fight pits undefeated, undisputed heavyweight
titleholder Lewis against undefeated contender Grant. It also matches up two of the bigger
heavyweights in the division -- the boxers measure up to a combined 13 feet and more than
TVKO will exploit the fighters' size in its marketing
campaign, which will be titled, "Two Big," Taffet said. "This is the most
competitive fight in the division featuring two of the biggest fighters in the
division," he added. "The imaging of the fight is perfect for the
But while the fighters may be physically large, neither
measures up well from a PPV perspective. With the exception of his two bouts with
Holyfield -- the second-most-successful PPV fighter ever -- Lewis has had difficulty
drawing buys on his own. Meanwhile, Grant has never headlined a PPV event.
Nevertheless, Taffet said, the fight's performance could
rival those of other mega-TVKO boxing events. He added that TVKO would put the same
marketing muscle behind this fight as it did behind the Holyfield-Lewis bouts.
"Because of his size and stature, Grant will be easy
to market as a formidable challenger to Lewis' title," Taffet said. "The public
will be able to believe that Grant has a chance to become the heavyweight champion."
The marketing push will begin with a press conference in
New York next week, followed by press stops in Los Angeles and Chicago toward the end of
the month. Also, the two boxers will appear on Home Box Office's Feb. 26 De La
Hoya-Derrell Coley welterweight-fight telecast, Taffet said.