Deluxe Digital Distribution said it has landed a deal with LG Electronics to handle processing and delivery of 4K format that comes pre-loaded on LG’s new Ultra HD TVs.
The deal includes content prep and packing of native and re-mastered Hollywood fare and local content, with Deluxe tasked with testing and providing quality analysis of frame rates, bitrates, color gamut and software decoding to ensure that the playback experience is optimized for streaming or download.
Deluxe is also providing the localization capabilities for LG Ultra HDTVs launching in Asia, Europe, and North America, a task that includes subtitles or captions, dubbing and audio operations.
“We’re pleased to be providing the end-to-end workflow for LG to deliver a superior 4K UHD experience that will scale as the market matures,” said Cyril Drabinsky, president and CEO of Deluxe Entertianmnt, in a statement. “Deluxe has invested in the technologies and operational processes for the production of new transcoding/encoding formats such as 4K and HEVC to reduce the operational and capital investments and complexity that our customers will incur to advance 4K UHD in the marketplace."