Liberate Technologies is out to make music as a content provider.
The interactive-TV-software vendor unwrapped its first video-on-demand
content play Tuesday morning at a media briefing in New York.
Liberate will partner with Signatures Network, an entertainment-licensing and
event-merchandising firm, on a set of music services that can run in VOD or
subscription-VOD settings. The idea is to give viewers the option to personalize
their music TV by specific artists, genres, record labels or advertisers.
Service elements showcased at the briefing included concert performances,
music videos, backstage clips, biographies/discographies, tour dates and at
least one T-commerce feature, artist merchandise. All features are accessible
through a special on-screen program guide.
Liberate will take its music-on-demand collaboration with Signature on a demo
tour among cable and direct-broadcast satellite operators the next few weeks,
out to land as many takers as possible for market trials early next year. The
company's Web site (http://www.liberate.com/) is also presenting
a VOD demo.
Liberate president Coleman Sisson said the venture would benefit the music
and media industries simultaneously, with a new distribution system for musical
content and more original on-demand fare for cable and DBS.
'Our technology supports a business model that provides the ideal solution to
everyone involved,' he added in a prepared statement.
'It offers artists an unprecedented opportunity to commercialize their live
performances while retaining creative oversight,' Signatures CEO Dell Furano
said in his own statement, prepared in advance of appearing at Liberate's event,
'and it gives fans access to a limitless amount of great personalized
Bruce Springsteen, Billy Joel, Britney Spears, Shakira and U2 are among the
artists connected in merchandising and/or marketing rights agreements with
Separately, Liberate has more than 3,000 interactive-TV content/application
providers worldwide in its PopTV developers program. Several PopTV
representatives were scheduled to update their situations at the