Liberty Global has named Severina Pascu CEO of UPC Switzerland, .
Pascu, who most recently was chief operating officer of UPC Switzerland, will assume her new role on Sept. 1. She succeeds Eric Tveter, who will become chairman of UPC Switzerland.
Pascu has been with Liberty Global for about 10 years, serving as chief financial officer for UPC Romania, CEO of UPC Romania, CEO of Liberty Global’s Eastern European platform and currently chief operating officer of UPC Switzerland. She will report jointly to Liberty Global CEO Mike Fries, and Tveter and will join the executive leadership team. Tveter will also assume the role of CEO of the Eastern Europe operations.
“I am thrilled to have Severina take the helm in Switzerland,” Fries said in a statement. “She will lead a focused and dedicated operating team in the Swiss market building on a proven track record of delivering value to customers and shareowners at every stop in her 10-year career with us. At the same time, Eric will bring critical focus to our strategic planning and stakeholder relations in Switzerland, as well as continued leadership in our Eastern European operations as we prepare for the closing of the Vodafone transaction and evaluate our opportunities in this region.”
Liberty Global agreed to sell its UPC Austria operation to T-Mobile in December for about $2.2 billion. The deal is expected to close in the second half of this year.
“I’m very excited about the opportunity to bring my energy and operating experience to our business in Switzerland,” Pascu said in a statement. “We have a long track record of innovation and growth in this market, and I’m certain we have the networks, products and passion to build on our leadership position in one of Europe’s most advanced digital markets.”
UPC Switzerland has about 2.6 million revenue generating units, including 1.17 million video, 738,000 Internet, 536,000 telephony and 122,000 mobile subscribers.
“Severina has done an outstanding job in her prior roles in this region and in leading the Consumer Group in Switzerland,” Tveter said in a statement. “She will find new ways to drive growth in our Swiss business and I’m excited to continue our collaboration and partnership in our respective new leadership roles.”