As has been rumored for months, NBC Entertainment named Richard Licata to the newly created position of executive vice president, communications,
Reporting directly to Robert Greenblatt, chairman, NBC Entertainment, Licata will oversee the strategic creative development of programming and media relations initiatives, program publicity, talent relations, photography, events and awards campaigns while working closely with Rebecca Marks, executive vice presidnet, press and publicity. He will also serve as the company's chief press officer, where he will manage press relations relating to industry issues and public affairs.
Licata joins NBC from Showtime Networks Inc. where he spearheaded its publicity and corporate communications campaigns in an effort to transform the network's image. He was involved in the launching of Showtime's original programming including Nurse Jackie, Weeds, Dexter, and the upcoming Homeland and others during Greenblatt's tenure at the premium network.