Lifetime Achieves with Achievement Awards - Multichannel

Lifetime Achieves with Achievement Awards

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Lifetime Television pulled a 0.6 rating and about 622,000 viewers to its
first-ever Achievement Awards special May 22.

A delay with information retrieval due to the Memorial Day holiday weekend
prevented Lifetime from releasing ratings and audience information about its
highly touted special until Tuesday morning, a spokesperson said.

The network's first in-house honors program -- part of its "Be Your Own Hero"
public-affairs campaign -- recognized six women for extraordinary accomplishment
as determined by Lifetime viewers through online votes.

Naomi Judd was the host, and Mary Tyler Moore received a special "Spirit"
award for her career achievements.

More than 1.6 million viewers caught the special at some point (premiere or
later), the network estimated.

Although Lifetime earned acclaim for the Achievement Awards and its
presentation -- handled by entertainment-ceremony producer Don Mischner (Emmy
Awards) and director Louis Horvitz (Academy Awards) -- it's too soon to
determine its future as an annual event, the spokesperson
added.

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