Lifetime Begins Its Programming Realignment


Two longtime Lifetime Television programming executives left the company last Wednesday as the female-targeted service begins to revise its programming department under new Lifetime Entertainment Services entertainment president Susanne Daniels.

In a major executive shake-up, Kelly Goode, senior vice president of programming for eight years, and senior vice president of reality programming Bill Brand both announced their departures from the company, three weeks after the distaff-aimed network leader hired former The WB executive Daniels to spearhead its programming division.

Goode created several projects for Lifetime, including its original scripted series, Missing, which recently extended its third season. Brand oversaw the development of such reality series as How Clean Is Your House, whose second season with the U.K.’s “Titans of Tidy,” Kim Woodburn and Aggie MacKenzie, debuts tonight at 11:30 p.m.; as well as the high-rated The Golden Girls and Designing Women reunions.

A spokeswoman said the network wished both executives well, but would not comment further on “personnel matters.” She would not say if replacements would be named.