After Lifetime Television slipped to fourth place in the ratings race in the
first quarter of 2002, the network plans to spend $800 million on programming
over the next two years.
"Never before have we invested at this level," said Lifetime president Carole
Black, who also unveiled plans to run all originals on Saturday nights at the
network's upfront presentation.
Lifetime's new slate not only includes scripted dramas for the 2003-04
season, but also four new reality series. Nearly 60 percent of the network's
primetime will be original.
In August, Lifetime will debut two new scripted dramas, selecting them from
four pilots: Nick and Shelly,starring Julie Warner and Adrian
Pasdar as divorced police detectives; Follow the Leeds, with Sharon
Lawrence and Maria Pitillo as two sisters running a private detective agency;
Wild Card, starring Joely Fisher as a former Las Vegas blackjack dealer
who assumes care of her deceased sister's kids; and 1-800 Missing,
featuring Gloria Reuben as an FBI agent with a psychic partner.
Lifetime also has a batch of reality shows in the works, including the April
14 launch of What Should You Do?,which offerstips on what
to do during emergencies.
Secret Lives will chronicle the true stories of people who lead double
Lifetime's third reality show, Make Me Over,has women who know
each other well do makeovers of each other.
Finally, actress Lisa Rinna will host Merge,in which newlyweds
come back from their honeymoons to households where their individual belongings
have been combined.