Lifetime Campaign Honored


Lifetime Television and the Academy of Television Arts & Sciences said last week the network will receive the ATAS Governors Award for its public-affairs initiative, "Our Lifetime Commitment: Stop Violence Against Women."

The award will be presented Sept. 13 during the ATAS primetime creative-arts Emmy Awards-presentation ceremony here.

"Lifetime has consistently exerted leadership in the TV industry through its ongoing commitment to making the lives of women better," ATAS chairman Bryce Zabel said in a prepared statement. He also called the anti-violence campaign "part of the network's unparalleled efforts to advocate on behalf of women and families on a range of critical issues, including breast-cancer awareness; quality, affordable child care; and self-esteem among women and girls."

Maura Dunbar, chair of the ATAS Governors Award nominating committee, added that Lifetime's anti-violence "initiative's objectives go well beyond awareness, offering resources and assistance, as well."

Previous Governors Award recipients have ranged from the "Big Four" broadcast networks last year for their Sept. 11 special, Supporting America: A Tribute to Heroes to Showtime Networks Inc., CNN and MTV, for "Fight for Your Rights: Take a Stand Against Violence."