Lifetime Continues Fight vs. Breast Cancer - Multichannel

Lifetime Continues Fight vs. Breast Cancer

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Lifetime Television and its distribution partners have launched the "Stop
Breast Cancer for Life Hero Project" for the third consecutive year.

The initiative salutes the efforts of 19 breast-cancer survivors, activists
and community members from around the country. It is part of the network’s "Our
Lifetime Commitment: Stop Breast Cancer for Life" public-awareness campaign.

Joining Lifetime in the campaign are Cable One Inc., Cablevision Systems
Corp., Charter Communications Inc., Comcast Cable Communications Inc., Cox
Communications Inc., EchoStar Communications Corp., Insight Communications Co.
Inc., Mediacom Communications Corp. and Time Warner Cable.

The network also announced that it has collected more than 5 million
signatures on its Web site (www.lifetimetv.com) calling on Congress to
pass the Breast Cancer Patient Protection Act.

The legislation -- introduced in the House by Rep. Rosa DeLauro (D-Conn.) --
would end the practice of "drive-through" mastectomies, when women are forced
from hospitals sometimes only hours after surgery. It will be introduced
Thursday.

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