Lifetime has created a bevy of original online content around a quartet of reality shows airing on the network in the new year.
The network is supplementing How to Look Good Naked, hosted by Carson Kressley; Matched in Manhattan, showcasing dating guru Matt Titus; Top This Party: Orange County, featuring event planner Brian Dobbin and his volatile chef, Robin; and Top This Party: Las Vegas, with party planner Brian “Breakfast” Rice, with online content and promotional material on myLifetime.com. These programs will premiere as part of Lifetime’s Friday night reality block from 9 p.m.-11 p.m., starting Jan. 4.
Kressley fans can visit the How to Look Good Naked page on myLifetime.com and participate in the “Feel Good and Flaunt It” photo contest presented by Keri Renewal. One winner will receive a trip to New York to lunch/gab with Kressley.
Additionally, he will provide Web-exclusive video beauty and fashion tips and answer viewer questions. Kressley will also dole out his own brand of wisdom in the form of “Carsonisms” via free mobile tips. Viewers can watch comedy sketches, man-on-the-street videos and outtakes at http://videos.lifetimetv.com.
Party players can catch interviews with Top This Party: Orange County expert planner Dobbin, read his blog and download banners and buttons for personal Web pages. Viewers also can enter for a chance to win $25,000 toward a party in Vegas planned by one of the expert cast members on Top This Party: Las Vegas.
MyLifetime.com will host video from Matched in Manhattan as “dating agent: Titus does his best to match the lovelorn in the Big Apple, including casting reels, weekly unaired segments and an interactive game that teaches single women how to make their bachelorette pads more man-friendly. Live video chats to share dating secrets with Lifetime’s audience are also planned.
Beginning Dec. 29, full-length episodes of the series will begin streaming on myLifetime.com. Immediately following the network premieres, the new episodes will go online the day after broadcast for the remainder of the season.
Full-length episodes from each of these shows will also be available on Yahoo! TV prior to broadcast. Naked installments will also be accessible as a free sneak peek on iTunes the week before their premieres and as downloads after they air.
Lifetime’s digital strategy also includes making sneak peeks of the first two episodes of Naked, along with Kressley extras such as the true meaning of the word N-A-K-E-D and his very unique take on beachwear, via Lifetime VOD, beginning Dec. 21.