Tracy Barrett has been named vice president, affiliate advertising sales and
distribution marketing at Lifetime Television, and Andie Kallinger has been
promoted to director, affiliate advertising sales and distribution marketing,
according to Louise Henry Bryson, executive VP, distribution and business
Barrett and Kallinger are based in Lifetime's Los Angeles office.
Barrett is responsible for all distribution-driven initiatives for Lifetime,
Lifetime Movie Network and Lifetime Real Women, including MSO partnerships,
local ad-sales initiatives and affiliate marketing programs. She will play an
integral role in developing strategic direction for Lifetime's distribution
Most recently, Barrett, who reports to Bryson, served as director, affiliate
advertising sales and distribution marketing.
Kallinger, who reports to Barrett, will manage all affiliate-driven ad-sales
and marketing campaigns, including Lifetime's two major campaigns, 'Be Your Own
Hero' and 'Stop Breast Cancer for Life.'