Lifetime Television and ESPN -- which share The Walt Disney Co. and Hearst Corp. as corporate parents -- are teaming up as part of Lifetime’s ongoing efforts to combat violence against women.
The networks will join together to highlight "10 Ways Women and Men Can Work Together to Stop Violence Against Women" by distributing thousands of brochures on the topic, linking their online sites (www.lifetimetv.com and msn.espn.go.com) and joining together during a week of events on the topic in Washington, D.C., March 8-12.
Lifetime also plans to release a congressional report analyzing how the country has addressed this issue over the past decade.
Celebrity activists also will take part, including singers Ashanti and Martina McBride, actresses Rosanna Arquette and Vanessa Marcil, former National Football League quarterback Don McPherson and actor Victor Rivers.
A recent Lifetime poll found that 85% of the women surveyed said a presidential candidate’s position on the issue of violence against women would influence how they vote in November. The issue ranked higher than homeland security or the war in Iraq, the network said.
A highlight of "Stop Violence Against Women Week" will be the "Lifetime Champions for Change: Stop Violence Against Women" gala, at the John F. Kennedy Center for Performing Arts and hosted by ABC News political commentator Cokie Roberts.
The gala will be held in partnership with The Wireless Foundation and will honor women and men who have lent their voices to raise awareness of domestic abuse, sexual assault, stalking, sex trafficking and all forms of violence against women. Ashanti, Arquette, McBride, Marcil, McPherson and Rivers will participate.