Lifetime Forms Multiplatform Sales Dept. - Multichannel

Lifetime Forms Multiplatform Sales Dept.

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Lifetime Entertainment Services announced Thursday that it is creating a
multiplatform ad-sales department called Lifetime Partnerships.

Executive vice president of ad sales Lynn Picard has put Elise McVeigh in
charge of the new department as VP. She had been director of business
development.

Five salespeople are joining this dedicated unit.

Picard said the media assets that will be offered by
Lifetime Partnerships include Lifetime Television, Lifetime Movie Network,
Lifetimetv.com (www.lifetimetv.com

), Lifetime magazine and an upcoming mall tour,
"Experience of a Lifetime."

In addition, she said, the new entity will work with ABC Unlimited and Hearst
Magazines.

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