Lifetime Launches Anti-Violence Campaign


In partnership with congressional women's groups and several nonprofit
groups, Lifetime Television said Tuesday that it will launch a TV campaign to
help stop violence against women.

Starting this month, Lifetime will broadcast public-service announcements to
address findings that nearly one-third of American women reported being
physically or sexually abused by a husband or boyfriend at some point in their
lives, that one in five adolescent girls is physically or sexually abused in a
dating relationship and that every two minutes, a woman is sexually assaulted
somewhere in America.

Later this spring, one of Lifetime's PSAs will feature Beau Bridges and
Blythe Danner, who star in Lifetime original movie We Were the Mulvaneys,
about how a family is torn apart after their young daughter is raped.

Other original programming supporting the campaign includes a documentary
hosted by Brooke Shields, as well as anti-violence-themed episodes of Lifetime
dramas Any Day Now, The Division and Strong Medicine.

This week's Intimate Portraits profiles women championing several
anti-violence causes.

The PSAs and online content at will list crisis
hotlines for domestic abuse and rape counseling.

Lifetime's nonprofit group partners in the campaign include global
organization V-Day, the National Domestic Violence Hotline, the National
Coalition Against Domestic Violence, the Family Violence Prevention Fund, RAINN
(Rape, Abuse and Incest National Network), Safe Horizon, NOW Legal Defense and
Education Fund, the Ms. Foundation for Women, YWCA of the U.S.A. and the
National Council of Women's Organizations.