Lifetime Leads Basic in Primetime


With four of the highest-rated programs in primetime, Lifetime Television
topped the household list among Nielsen families last week.

Lifetime averaged a 2.2 household rating Jan. 7 through 13, easily
outdistancing second-place Turner Network Television's 1.7 average.

There was a three-way tie for third among TBS Superstation, USA Network and
Nickelodeon at a 1.6 average, according to a Turner Entertainment Research
analysis of Nielsen Media Research data.

Rounding out the top 10 in households in primetime: Cartoon Network with a
1.5; A&E Network -- which was boosted by the 2.6 it scored with its version
of The Magnificent Ambersons Jan. 13 -- at a 1.3; Discovery Channel and
ABC Family, both with a 1.2; and The Learning Channel at a 1.1.

On a total-day basis, Lifetime tied perennial champion Nick at a 1.3 for the
period, according to the Turner analysis.

TBS dominated the adult demographics for the week, notching first-place
finishes among adults 18 through 34 in primetime (an average of 696,000 viewers)
and total-day (335,000); adults 18 through 49 in primetime (1.24 million) and
total day (639,000); and adults 25 through 54 in primetime (1.17 million).

Lifetime led the way with the latter group (638,000) over the 24-hour

TNN: The National Network's presentation of World Wrestling Federation
Entertainment Inc. fare Jan. 7 from 10 p.m. to 11 p.m. (a 5.2) and 9 p.m. to 10
p.m. (4.6) pinned the highest household ratings for the week.

ABC Family's coverage of the U.S. Figure Skating Championships earned a 3.4
average Jan. 12, making it the leading primetime performer that night and third
for the week.

TBS theatrical Money Talks was fourth with a 2.9, while the network
also benefited from a 2.3 for the third-season premiere of Ripley's Believe
It or Not!
Jan. 9.

That performance beat the series' second-season average of a 2.2 for its
premiere installments.

Lifetime's Jan. 13 showing of The Division was tied for seventh for
the week with a 2.7. The women's-targeted network also saw its primetime average
lifted by the Jan. 13 episode of Strong Medicine (2.5) and films
Question of Privilege and Overkill: Aileen Wuornos, which each
averaged a 2.4 Jan. 11 and 10, respectively.