Lifetime Leads in HHs, USA in Demos


Lifetime Television was tops in household ratings, while USA Network finished
second and led the way among several key adult demos during primetime last

The women's-targeted service averaged a 2.3 household rating Jan. 14 through
20, beating USA's 2.1, according to a Turner Entertainment Research analysis of
Nielsen Media Research data.

TBS Superstation was third with a 1.6, ahead of the 1.5 average registered by
Nickelodeon, Turner Network Television and Cartoon Network.

Rounding out the top 10 in primetime: Discovery Channel with a 1.2; A&E
Network and MTV: Music Television, tied at a 1.1; and ESPN, with a 1.0 household

On a total-day basis, Lifetime was even with perennial leader Nickelodeon at
a 1.4, while Cartoon finished third with a 1.1, followed by TBS (1.0) and USA
and TNT (both with a 0.9).

Stoked by movies The Rock and The Waterboy and Mark
Burnett-produced reality entry Combat Missions, USA finished first among
adults 18 through 34 (668,000 of those viewers), 18 through 49 (1.41 million)
and 25 through 54 (1.37 million).

TBS was second among each of those demo groups last week, according to the
Turner analysis.

TNN: The National Network's presentations of World Wrestling Federation
Entertainment Inc. fare Jan. 14 were the two highest-rated shows for the week,
pinning a 4.5 household rating from 10 p.m. to 11 p.m. and a 4.4 for the earlier

Lifetime's Jan. 20 movie, I Know My 1st Name: Steve2, was
third with a 3.7, while ESPN's Jan. 17 coverage of the Duke-Maryland
college-basketball game and MTV's Jan. 15 installment of Real World XI
were tied for fourth at a 3.5.

Nick's Jan. 19 episode of SpongeBob SquarePants at 10:30 a.m. earned a
3.4, while the program's 10 a.m. showing that day produced a 3.2. Its Jan. 20
airing at 10:30 a.m. scored a 3.1 household average.

USA's The Rock (3.3) and Lifetime flick Deadly Matrimony Part
, which garnered a 3.2, also finished in the top 10.