Lifetime Magazine Names Publisher

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Lifetime Entertainment Services and Hearst Magazines announced Wednesday that
Susan Plagemann will be vice president and publisher of their forthcoming
Lifetime Magazine.

Plagemann. currently publisher of Hearst's Cosmopolitan, will assume
her new position July 22. She will report to Michael Clinton, executive VP and
chief marketing officer of Hearst Magazines.

The magazine will be launched in March as a bimonthly with a rate base of
500,000, and it will go monthly in September 2003.

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