Lifetime Entertainment Services has promoted Brent Poer to the newly created
position of vice president, Lifetime brand, print.
Poer will be responsible for serving as the liaison between Lifetime and
Hearst Magazines for Lifetime magazine, a joint venture between Hearst
and The Walt Disney Co., which together own Lifetime Entertainment Services.
The new women's magazine -- with the tag line, "Real Life. Real Women." --
hits newsstands nationwide April 22.
Poer reports to Rick Haskins, executive VP, Lifetime brand.
In his new position, Poer is responsible for brand synergy between the
network and the magazine, managing the equity of the Lifetime brand, with
responsibilities ranging from overseeing all on-air promotion of the magazine
with associated programming tie-ins to developing and maintaining the magazine's
"Brent has demonstrated insight and creativity into the DNA of a successful
brand, from events to on-air promotion," Haskins said in a release. "His
experience will prove invaluable as we launch another media platform of the
powerful Lifetime brand."
Poer had been director, marketing and events since 2000. He created the
successful 'Experience of a Lifetime' multicity mall tour, oversaw on-air
promotion and events for public-awareness campaign "Stop Breast Cancer for Life"
and was responsible for all advertiser supported on-air sweepstakes and client