Lifetime Movie Net Tops Beta Research's Subscriber Survey


Lifetime Movie Network topped the list of favorite digital basic networks, according to the just-released 2010 Digital Cable Subscribership Study from Beta Research Corp.
Lifetime Movie Network was picked  as the top digital-basic network by 27% of the survey's respondents, followed by Fox Movie Channel with 19%, with a veritable host of others tied at 15% -- BBC America, Cooking Channel, Discovery Health and Hallmark Movie Channel.

In last year's survey, National Geographic topped the list, but it was not rated in 2010, according to a spokesperson for the company, who said it will instead be included in a basic-cable survey being released later this year.
In terms of perceived value, NFL Network topped the charts with subscribers, who ascribed to it a value of $2.02. Next was Nick Toons TV at $1.92, Disney XD at $1.78, MTV Jams at $1.73 and Teen Nick at $1.69.
The pro football league's in-house network also topped last year's "viewer value" list, though at a slightly higher $2.06, tied with GMC. This year, the gospel music proponent was tied for seventh at $1.64.

In the category of important to their enjoyment of cable, there was a seven-way tie at the top, with somewhere between 76% and 83% (there was a plus or minus 3 point margin of error) naming ESPNU, Science Channel, Discovery Health, ESPNews, History International, ID, Investigation Discovery and NFL Network.
The study was conducted in July, sampling 2,445 digital cable subs from 32 systems asked to rate 41 basic networks carried by most of those systems.