Lifetime Orders 3rd Season of Medicine


Lifetime Television has refilled its prescription for basic cable's leading
original drama skein.

The women's targeted network has picked up Strong Medicine for a third
season, ordering 22 episodes from Columbia TriStar Domestic Television.

Airing from 8 p.m. to 9 p.m., Strong Medicine anchors Lifetime's
powerhouse Sunday-night lineup as basic cable's highest-rated original

Currently in its second season, which will conclude in March/April, Strong
averaged a 2.5 Nielsen Media Research household rating for its
premiere installments during 2001, posting a 25 percent gain from the prior
season, according to the network.

A network spokeswoman said the third season of Strong Medicine will
bow sometime this summer, likely in July.

Starring Janine Turner and Rosa Blasi, Strong Medicine addresses many
of today's critical health issues through the eyes of two female doctors.

'Strong Medicine resonates with Lifetime viewers week after week
because of its intensely emotional stories, which tackle realistic medical cases
with both sensitivity and raw originality,' Lifetime senior vice president of
programming Kelly Goode Abugov said in a prepared statement.

'Clearly, with its tremendous ratings growth, audiences have truly embraced
Strong Medicine'spoignant story lines, and we're confident that
will continue in the seasons to come,' she added.