Lifetime Pulls Plug on People

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Lifetime Television's Sunday-night lineup will be revamped next year, as the
women's-targeted network has elected not to renew For the People for a
second season.

The legal drama -- starring Lea Thompson as a liberal district attorney and
Debbi Morgan (Soul Food) as her conservative boss -- will complete its
18-episode run Feb. 16.

News of Lifetime's decision follows the network's order of a 22-episode
fourth season of Strong Medicine, with new installments likely to bow
next summer.

With four episodes remaining, including the series finale Feb. 16, For the
People
has averaged a 1.9 household rating, according to Nielsen Media
Research data. That compares with a 2.5 average for premiere installments of the
current seasons of The Division and Strong Medicine.

"Lifetime has enjoyed a wonderful track record with drama series, with three
of our four recent series having been major hits. Unfortunately, this show
didn't resonate as much with viewers as the others," a Lifetime spokeswoman
said.

The Sunday-night success of Strong Medicine and The Division --
along with the popular Any Day Now, which concluded its four-season run
in 2001 -- has helped to lift Lifetime to the top of basic cable's primetime
charts. The network is poised to win the household ratings race for a second
consecutive year.

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